Data & Privacy Policy

What We Collect — and Why

When you become a client, we collect information necessary to understand how your financial life is structured — how assets are owned, taxed, protected, and coordinated.

Your information is used for two purposes only:

• To deliver your Functional Wealth diagnostic and blueprint

• To improve our benchmarking models in fully anonymized, aggregated form

We do not collect data for marketing, advertising, or resale.

Benchmarking & Anonymized Data

Melqart’s benchmarking engine improves as it learns.

To maintain accuracy and relevance, select data points from client engagements are anonymized, aggregated, and stripped of identifying details before being used to refine peer benchmarks and analytical models.

• No names

• No account numbers

• No individual attribution

No client can ever be identified within our benchmarking datasets.

This process allows us to remain evidence-driven — grounded in real outcomes rather than assumptions, online averages, or generic rules of thumb.

What We Do Not Do

We believe clarity builds trust. So we are explicit:

• We do not sell client data

• We do not market using client data

• We do not share client data with third parties

• We do not allow advertising, profiling, or cross-platform tracking

Your information is never monetized. Our business model does not depend on data extraction.

Institutional-Grade Confidentiality

Our institutional benchmarks are informed by proprietary research and data drawn from private banks and family offices — environments where discretion, confidentiality, and compliance are non-negotiable.

Melqart was built to operate at this standard from day one.

We apply the same principles of access control, confidentiality, and data minimization to family data as those institutions apply to ultra-high-net-worth clients.

Security & Compliance

Melqart follows applicable data protection and privacy regulations and applies industry-standard safeguards, including:

• Secure data storage and encryption

• Strict access controls and internal confidentiality protocols

• Limited, need-to-know access to sensitive information

Our systems are designed to minimize exposure, not maximize data collection.

Your Data, Your Trust

Your information exists to serve you — and, in anonymized form, to help improve standards for families like yours.

Nothing is hidden. Nothing is sold.

If you ever have questions about how your data is handled, we will answer them plainly.

Contact for more info.